Hi, I'm Ellie, Data Analyst | Data Scientist

I'm passionate about data and AI, using machine learning and analytics to solve real problems and make products smarter. I hold a Master's degree with a background in econometrics and statistics, which grounds my analytical approach.

SQLPythonPower BITableauAzure SQLA/B TestingPredictive ModelingStatistical AnalysisETLData PipelinesData Warehouse Design

Work Experience

Data Analyst

GoalEarn

Mar 2024 – Present

  • Analyzed mentor–mentee engagement data (sessions booked, completion rates, feedback) and delivered insights that increased repeat session retention by 15% within six months.
  • Designed and automated Power BI dashboards to track KPIs (mentor response times, satisfaction, churn), streamlining reporting for leadership.
  • Partnered with Product, Marketing, and Community teams to gather requirements, translate business needs to analytics solutions, and run A/B testing that reduced onboarding drop-offs by 12%.
  • Built and maintained ETL data pipelines using SSIS to ingest and transform platform logs into Azure SQL tables, improving data refresh reliability and schema consistency.
  • Developed tabular data models in SSAS (Tabular) to optimize data relationships and enable efficient Power BI reporting.
  • Presented insights to executive leadership, influencing strategic decisions on pricing models, engagement campaigns, and resource allocation.
  • Skills: SQL, Python, ETL, Power BI, Excel, Jupyter Notebook, Git/GitHub, Confluence, Jira

Data Analyst Trainee | Ironhack Bootcamp

Ironhack

Jul 2023 – Jan 2024

  • Completed a full-time international bootcamp focused on real-world data analytics projects.
  • Built predictive models to improve customer retention and e-commerce sales.
  • Used MySQL, Python, and Tableau to analyze data, create dashboards, and present insights.
  • Implemented data scraping and API integration to collect and enrich real-world datasets for analysis.
  • Applied Natural Language Processing (NLP) techniques for text data cleaning and sentiment analysis.
  • Performed A/B testing, hypothesis testing, and financial data exploration.
  • Developed and shared interactive dashboards and insight reports to communicate key business metrics effectively.
  • Version-controlled all work using Git/GitHub and collaborated with peers on project sprints.
  • Skills: MySQL, Python (Pandas, Seaborn), Tableau, Git, A/B Testing, Hypothesis Testing

Economic Research and Project Analyst

Shahr Agency

Apr 2022 – Jul 2023

  • Designed and executed market research studies on consumer behavior and advertising trends, delivering reports used by client strategy teams.
  • Built Excel-based financial and economic models to evaluate campaign ROI, pricing strategies, and budget allocations.
  • Conducted data analysis with SQL and Excel to measure campaign performance and identify patterns in customer engagement.
  • Created dashboards and visual reports in Excel/PowerPoint to present insights directly to project managers and clients.
  • Collaborated with marketing and senior analysts on ad‑hoc economic research projects, providing actionable insights for campaign planning.
  • Skills: Excel, SQL, PowerPoint, Market Research, Economic Modeling, Forecasting

Other Known Technologies

ExcelAzure Data StudioSSMSSSISSSASPandasNumPyscikit-learnMatplotlibSeabornDAXGit/GitHubConfluenceJira